We believe a gym should have a personality. When we started developing our first facility, we wanted to do more than just fill a building with equipment and workout spaces. We wanted to create an atmosphere that gets people going.
If you get the right vibe, fitness isn’t a chore - it’s a buzz. As exciting and enticing as a big night out.
When we looked at a lot of gyms out there, that wasn’t the case. Most of the time, if you take away all the equipment and set it up as, say, a restaurant, it would be a pretty lousy restaurant. You wouldn’t want to spend quality time there. No atmosphere. No vibe… No soul.
That idea didn’t sit right for us. So we took inspiration from all round the world, incorporated a little from each to deliver something for everyone, and created a space that gives you that buzz as soon as you walk through the door.
This is our dream gym. The vision was born a long time ago but that dream started to turn into reality around the same time as Covid-19. That wasn’t going to stop us. Determination, drive and desire are the foundations of Ignite, and they have enabled us to create something that, well, we think is pretty special.
IF YOU GET THE RIGHT VIBE, FITNESS ISN'T A CHORE - IT'S A BUZZ.
Ignite is about fitness for life. It’s about keeping young and having fun. It’s about having a new level of excitement going into a workout, focusing on the enjoyment of fitness, and giving that buzz to more and more people.
We’ve seen different types of intimidation in other gyms. Many have no level of service for people who are timid, people who are new to fitness. There’s no smiley face to point you in the right direction. No help in using equipment. And there’s very little to change things up and inspire you to new goals if you regularly work out, too.
We’re serious about equipment, and we’ve over-reached there. But we’re also serious about giving Ignite a personality, with DJ nights, live music and community competitions creating a space for fun, whether you’re a first timer or a fitness fanatic.
You don’t have to be super fit, you don’t even have to be slightly fit; you don’t have to want to do competitions; and you definitely don’t have to do things seriously. Ignite is all about getting people of all levels excited about their fitness, changing lives and empowering dreams.
And we said, we think that’s pretty special.